Description

Want your Meta ads (Facebook & Instagram) to actually convert—without wasting budget? In this hands-on session, Lily Spiglazovaite breaks down a proven, tech-focused approach to Meta advertising. You’ll learn how to map funnels to the B2B/B2C tech buyer journey, build audiences that warm up leads, and structure campaigns that move prospects from awareness to purchase or demo. This session offers valuable insights specific to the Meta platform while also highlighting strategies applicable across social media as a whole.